The platform is rolling out a new feature that permits them to lessen the quantity of AI-made videos appearing in their timelines. This step comes as the company revealed that it presently contains over 1 bn AI videos.
Testing and Rollout
This change is undergoing trials over the following weeks before a global launch. This shift coincides with a rise in AI content, spurred by new AI video creators.
The Broader AI Trend
Recent reports that nearly a tenth of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A significant portion of this output is classified as mass-produced AI material, a label for inferior, mass-produced content that is often absurd or dreamlike.
“We know from our community that numerous viewers like content created using AI tools, from digital art to science explainers, and we intend to provide users the power to adjust the amount of that, according to their own likes,” said a company executive.
AI on the Platform
The service announced that there are currently over a billion videos on its app identified as made with AI. Collectively, more than 100 million media items are uploaded to the app daily, making clips made by AI a minor percentage of its total content library.
Customizing Your Feed
Viewers will be able to reduce or increase the level of AI content they watch by accessing the topic control feature in the application and picking AI-made media. Other topics that can already be controlled under the filter include politics, fashion, cosmetics, and movement.
Content Labeling and Policies
TikTok’s rules oblige content makers to identify lifelike AI-generated content, and it bans harmful fake videos of well-known individuals or critical incidents. Any believable AI video that is not labeled can be removed under its terms of service.
Additionally, the service will now apply an “AI-made” watermark to content produced via its own AI tools, or flagged by an cross-platform project for spotting AI-generated material. This measure is aimed to stop users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The company is additionally establishing a $2 million awareness program for experts and institutions to develop informative material about ethical AI use. This program will support non-profit groups dedicated to teaching coding and technology.
Moderation Strategy
TikTok has justified its moderation strategy, during discussion over intentions to cut jobs for numerous review team members in the UK. TikTok is planning to cut a significant number of roles in its trust and safety department in its British office, with worker representatives and internet security professionals raising concerns that staff are being displaced by AI moderation.
A senior executive stated that human moderation would still have a role, but AI can safeguard staff by removing the most graphic content prior to it has to be seen by people. The company announced a 76% decrease in shocking and graphic content handled by safety staff over the previous year due to the use of its machine learning processes.
It is vital to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s very important to reduce exposure to unsafe media as quickly as possible, which is where a significant AI assistance is making a difference work at speed.”
